M A N I F E S T O

TROPOS BRANDING Co  M A N I F E S T O

We collaborate with People and Organizations that understand:

 Micro speed – macro Patient (yin & yang of the business)

Not demographics but Phycographics

Branding as a Promise not as a logo

Branding has different metrics than marketing

People as Clients not as consumers

the distinction between target groups and Target Moments

that every company first is a Media company and then anything else

that social media are Social Platforms with aim to create TRUST with the end user

the difference between company and Organization

the old multinational companies are he new Intercultural Organizations