TROPOS BRANDING Co – M A N I F E S T O –
We collaborate with People and Organizations that understand:
Micro speed – macro Patient (yin & yang of the business)
Not demographics but Phycographics
Branding as a Promise not as a logo
Branding has different metrics than marketing
People as Clients not as consumers
the distinction between target groups and Target Moments
that every company first is a Media company and then anything else
that social media are Social Platforms with aim to create TRUST with the end user
the difference between company and Organization
the old multinational companies are he new Intercultural Organizations