TROPOS BRANDING Co – M A N I F E S T O –
We collaborate with People and Organizations that understand:
Micro speed – macro Patient (yin & yang of the business)

Not demographics but
Phycographics

Branding as a
Promise not as a logo

Branding has different
metrics than marketing

People as
Clients not as consumers

the distinction between target groups and
Target Moments

that every company first is a
Media company and then anything else

that social media are Social Platforms with aim to create
TRUST with the end user

the difference between company and
Organization

the old multinational companies are he new
Intercultural Organizations